What Interests People Politically?

UKpollingreport has an interesting post on what people pay attention to in politics.  Much of the time the answer appears to be not much.  Many people simply aren't interested most of the time. There also appears to be a bias towards paying attention to the picturesque, such as "pleb gate", rather than the more important but less easy to grasp, such as the utter failure of the government's economic policy.

I would add that small local issues can be very important but the effect if often extremely localised.  Out door knocking in recent weeks, I found a lot of different interests in different parts of Kensal Green. Napier Road residents were interested in their seven day parking zone, which was of no interest to people living on Springwell Avenue.  Springwell Avenue residents were more excited by the local littering and environmental problems around Park Parade. Similarly residents in High Street Harlesden have lots of concerns about the noise nuisance from the nearby bars.  In other words, the residents are concerned by things that impact upon them directly; much less by important issues that seem more abstract.