I gather Brent Council's efforts to use the Olympics to support sport in Brent have been hampered by the London Olympics Committee for the London 2012 Olympic Games and Paralympic Games (LOCOG), the private company organising the Games. They depend on the Olympic logos and sponsorship for much of their funding. As a result they are incredibly protective of the logos and threaten legal action against people who associate themselves with not just pictures but even phrases like "London 2012". Where you have a commercial operation you might say that is fair enough, but LOCOG extend these threats to schools that use the logos to promote sport among their kids, which seems not only extreme but quite contrary to the whole spirit of the bid, which was intended to inspire children to take up sport.
Who would have thought that a company with such a ridiculously clumsy name would be so keen on marketing?
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