One of the key changes in working practices of the new waste and street cleaning contract is in the greater role the contractor will have in communications. This is a definite shift from the current situation which is much more led by Brent Council officers.
The new arrangement commits the contractor to various waste reduction targets, and gives it the responsibility for communicating with residents to achieve them. Hence there are targets for attending road shows and events, the contractor will be expected to be more pro-active in producing recycling materials and there is expected to be more scope for anti-litter campaigns.
Incidentally, isn't it odd that most of the conversations that I have with people about littering seem to blame the people picking up the litter rather than the people who dropped it in the first place?
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