Reducing Waste in West London

On Friday, I attended the most recent meeting of the west London Waste Authority (WLWA), which handles waste across the six London Boroughs.  WLWA is probably the leader among local authorities in trying to reduce and re use waste, rather than just recycle it.  Last year's plan is here.  Yesterday, we passed a new one (not online yet)  The main problem with all the initiatives is measuring their effectiveness.