Afterword on Kiln Theatre Renaming

With the success of the new season of plays at the Kiln Theatre looking fairly established, I thought I would reflect on the rebranding process.  There is an article with a short take on rebranding theatres here. 

To those who have never been part of a rebranding process the whole thing can seem a bit farcical, but it does often touch a nerve as the Kiln rebranding demonstrated.  I must admit that I am not quite sure what or whose nerves were being touched during that controversy.  The protesters seemed to be drawn just from one section of the community, and the reported comments seemed not always related to the theatre and sometimes unduly personal.  I did wonder whether there were wider anxieties than those being articulated at a work here.

By the way, for those interested in what makes up the Kilburn community Brent Council provides a short summary using 2011 census data.