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Sunday, 27 October 2013
I have been reading Ben Goldacre's Bad Pharma, which is in general a distressing take on the abuses not just of pharmaceutical companies, but also by academics, regulators and politicians. However, it has a footnote on an experiment relating to titles. A series of letters were sent out at random by a newly knighted doctor. Some referred to him as "Sir"; others did not. It made no difference to the likelihood of a response. Somehow, the idea that someone thinks of doing such research gladdens me.